{"id":842,"date":"2026-02-22T18:41:57","date_gmt":"2026-02-22T17:41:57","guid":{"rendered":"https:\/\/lilyallonneau.fr\/?page_id=842"},"modified":"2026-02-23T14:58:16","modified_gmt":"2026-02-23T13:58:16","slug":"p2-prod-1-2","status":"publish","type":"page","link":"https:\/\/lilyallonneau.fr\/index.php\/p2-prod-1-2\/","title":{"rendered":"P2 &#8211; Prod 1"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"842\" class=\"elementor elementor-842\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf2ef5b e-flex e-con-boxed e-con e-parent\" data-id=\"cf2ef5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8b752de e-con-full e-flex e-con e-child\" data-id=\"8b752de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8de780a elementor-widget elementor-widget-heading\" data-id=\"8de780a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Production N\u00b01<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a5ce5a elementor-widget elementor-widget-heading\" data-id=\"4a5ce5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Affiche A1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d82ac3 e-flex e-con-boxed e-con e-parent\" data-id=\"0d82ac3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6e83cf elementor-widget elementor-widget-image\" data-id=\"d6e83cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/lilyallonneau.fr\/wp-content\/uploads\/2026\/02\/Prod1-affiche-A1.heic\" class=\"attachment-large size-large wp-image-855\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f874ec e-con-full e-flex e-con e-parent\" data-id=\"1f874ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f33b02 elementor-widget elementor-widget-text-editor\" data-id=\"7f33b02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\" data-start=\"72\" data-end=\"260\">Un centre E.Leclerc d\u00e9veloppe son offre avec l\u2019ouverture d\u2019un nouveau Drive, dans la continuit\u00e9 de son engagement pour le pouvoir d\u2019achat et la proximit\u00e9 des clients<\/p><p style=\"text-align: center;\" data-start=\"262\" data-end=\"453\">L\u2019objectif de cette PLV install\u00e9e derri\u00e8re le comptoir est de rassurer et encourager la r\u00e9utilisation du service.<\/p><p style=\"text-align: center;\" data-start=\"455\" data-end=\"644\">Elle permet de rappeler la promesse prix E.Leclerc, de valoriser la flexibilit\u00e9 du service et de renforcer la cr\u00e9dibilit\u00e9 du nouveau Drive.<\/p><p style=\"text-align: center;\" data-start=\"790\" data-end=\"945\">Le support respecte la charte graphique nationale, int\u00e8gre le logo Drive officiel, ainsi que le message sant\u00e9 publique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bdcd9db e-con-full e-flex e-con e-parent\" data-id=\"bdcd9db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5cf8b5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b5cf8b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a838376 elementor-widget elementor-widget-text-editor\" data-id=\"a838376\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><u>BRIEF CREATIF :<\/u><\/b><\/p><p><b>1\/ <\/b><span style=\"font-weight: 400;\">Le centre E.Leclerc Buxerolles d\u00e9veloppe son offre avec l\u2019ouverture d\u2019un nouveau Drive aux Couronneries. L\u2019enseigne est reconnue pour son engagement en faveur du pouvoir d\u2019achat et sa proximit\u00e9 avec les consommateurs.<\/span><\/p><p><b>2\/ <\/b><span style=\"font-weight: 400;\">Le Drive vient d\u2019ouvrir et accueille ses premiers clients. Il est essentiel de rassurer, d\u2019informer et encourager la r\u00e9utilisation de ce nouveau service. La PLV est install\u00e9e derri\u00e8re le comptoir, visible lors du retrait des commandes.<\/span><\/p><p><b>3\/ <\/b><span style=\"font-weight: 400;\">Rappeler la promesse prix E.Leclerc ; valoriser la flexibilit\u00e9 (commande en ligne, retrait, livraison) ; encourager la fid\u00e9lisation ; renforcer la cr\u00e9dibilit\u00e9 du nouveau Drive<\/span><\/p><p>\u00a0<\/p><p><b>4\/ <\/b><span style=\"font-weight: 400;\">cible principale : clients venant retirer leurs courses<\/span><\/p><p><span style=\"font-weight: 400;\">c\u0153ur de cible : clients testant le Drive pour la premi\u00e8re fois<\/span><\/p><p><b>5\/<\/b><span style=\"font-weight: 400;\"> Respect de la charte graphique nationale ; logo Drive officiel obligatoire ; mention RCS et si\u00e8ge social ; message sant\u00e9 publique obligatoire ; adresse compl\u00e8te du Drive<\/span><\/p><p><b>6\/<\/b><span style=\"font-weight: 400;\"> Support clair ; message impactant et m\u00e9morisable type \u00ab slogan \u00bb<\/span><\/p><p><br style=\"font-weight: 400;\" \/><br style=\"font-weight: 400;\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54d55a1 e-flex e-con-boxed e-con e-parent\" data-id=\"54d55a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3848dd1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3848dd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Production N\u00b01 Affiche A1 Un centre E.Leclerc d\u00e9veloppe son offre avec l\u2019ouverture d\u2019un nouveau Drive, dans la continuit\u00e9 de son engagement pour le pouvoir d\u2019achat et la proximit\u00e9 des clients L\u2019objectif de cette PLV install\u00e9e derri\u00e8re le comptoir est de rassurer et encourager la r\u00e9utilisation du service. Elle permet de rappeler la promesse prix E.Leclerc, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-842","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lilyallonneau.fr\/index.php\/wp-json\/wp\/v2\/pages\/842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lilyallonneau.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lilyallonneau.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lilyallonneau.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lilyallonneau.fr\/index.php\/wp-json\/wp\/v2\/comments?post=842"}],"version-history":[{"count":12,"href":"https:\/\/lilyallonneau.fr\/index.php\/wp-json\/wp\/v2\/pages\/842\/revisions"}],"predecessor-version":[{"id":866,"href":"https:\/\/lilyallonneau.fr\/index.php\/wp-json\/wp\/v2\/pages\/842\/revisions\/866"}],"wp:attachment":[{"href":"https:\/\/lilyallonneau.fr\/index.php\/wp-json\/wp\/v2\/media?parent=842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}