{"id":859,"date":"2026-02-23T14:56:31","date_gmt":"2026-02-23T13:56:31","guid":{"rendered":"https:\/\/lilyallonneau.fr\/?page_id=859"},"modified":"2026-02-25T18:15:07","modified_gmt":"2026-02-25T17:15:07","slug":"p2-prod-2-2","status":"publish","type":"page","link":"https:\/\/lilyallonneau.fr\/index.php\/p2-prod-2-2\/","title":{"rendered":"P2 &#8211; Prod 2"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"859\" class=\"elementor elementor-859\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf2ef5b e-flex e-con-boxed e-con e-parent\" data-id=\"cf2ef5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8b752de e-con-full e-flex e-con e-child\" data-id=\"8b752de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8de780a elementor-widget elementor-widget-heading\" data-id=\"8de780a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Production N\u00b02<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a5ce5a elementor-widget elementor-widget-heading\" data-id=\"4a5ce5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Post Facebook<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d82ac3 e-flex e-con-boxed e-con e-parent\" data-id=\"0d82ac3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6e83cf elementor-widget elementor-widget-image\" data-id=\"d6e83cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"710\" height=\"1024\" src=\"https:\/\/lilyallonneau.fr\/wp-content\/uploads\/2026\/02\/Prod2-post-facebook-e1772029631432-710x1024.jpg\" class=\"attachment-large size-large wp-image-868\" alt=\"\" srcset=\"https:\/\/lilyallonneau.fr\/wp-content\/uploads\/2026\/02\/Prod2-post-facebook-e1772029631432-710x1024.jpg 710w, https:\/\/lilyallonneau.fr\/wp-content\/uploads\/2026\/02\/Prod2-post-facebook-e1772029631432-208x300.jpg 208w, https:\/\/lilyallonneau.fr\/wp-content\/uploads\/2026\/02\/Prod2-post-facebook-e1772029631432-768x1107.jpg 768w, https:\/\/lilyallonneau.fr\/wp-content\/uploads\/2026\/02\/Prod2-post-facebook-e1772029631432-1065x1536.jpg 1065w, https:\/\/lilyallonneau.fr\/wp-content\/uploads\/2026\/02\/Prod2-post-facebook-e1772029631432.jpg 1179w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f874ec e-con-full e-flex e-con e-parent\" data-id=\"1f874ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f33b02 elementor-widget elementor-widget-text-editor\" data-id=\"7f33b02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Le centre E.Leclerc Buxerolles souhaite communiquer localement sur l\u2019ouverture de son nouveau Drive par une campagne digitale sponsoris\u00e9e.<\/span><\/p><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Les objectifs sont d\u2019informer sur l\u2019ouverture, d\u2019augmenter la notori\u00e9t\u00e9 locale, de cr\u00e9er de l\u2019engagement et surtout de g\u00e9n\u00e9rer des clics vers le site.<\/span><\/p><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">La cible principale est constitu\u00e9e des habitants de poitiers 25 \u00e0 60 ans, avec un c\u0153ur de cible compos\u00e9 des familles et actifs urbains. On retrouve \u00e9galement les utilisateurs habitu\u00e9s aux courses en ligne, ainsi que la communaut\u00e9 Facebook locale comme relais de visibilit\u00e9.<\/span><\/p><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Un message simple et un ton dynamique, avec des r\u00e9sultats mesurables \u00e0 travers la port\u00e9e, les clics et l\u2019engagement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bdcd9db e-con-full e-flex e-con e-parent\" data-id=\"bdcd9db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5cf8b5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b5cf8b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a838376 elementor-widget elementor-widget-text-editor\" data-id=\"a838376\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><u>BRIEF CREATIF :<\/u><\/b><\/p><p><b>1\/ <\/b><span style=\"font-weight: 400;\">Le centre E.Leclerc Buxerolles souhaite faire conna\u00eetre son nouveau Drive dans le paysage urbain local.<\/span><\/p><p><b>2\/ <\/b><span style=\"font-weight: 400;\">Le Drive ouvre dans un quartier r\u00e9sidentiel strat\u00e9gique. Une communication ext\u00e9rieure est n\u00e9cessaire pour toucher les habitants dans leur quotidien et les passant sur un grand axe routier.<\/span><\/p><p><b>3\/<\/b><span style=\"font-weight: 400;\"> Cr\u00e9er une forte notori\u00e9t\u00e9 locale ; g\u00e9n\u00e9rer du trafic vers le site + point de retrait ; toujours valoriser la promesse prix<\/span><\/p><p>\u00a0<\/p><p><b>4\/<\/b><span style=\"font-weight: 400;\"> cible principale : habitants du quartier des Couronneries<\/span><\/p><p><span style=\"font-weight: 400;\">c\u0153ur de cible : familles et actifs urbains<\/span><\/p><p><span style=\"font-weight: 400;\">cible secondaire : passants, usagers des transports, automobilistes<\/span><\/p><p><b>5\/<\/b><span style=\"font-weight: 400;\"> lisibilit\u00e9 optimale \u00e0 distance<\/span><\/p><p><b>6\/<\/b><span style=\"font-weight: 400;\"> Message court et impactant ; lecture en 3 secondes ; coh\u00e9rence et visuel accrocheur.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54d55a1 e-flex e-con-boxed e-con e-parent\" data-id=\"54d55a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3848dd1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3848dd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8bf23d8 e-flex e-con-boxed e-con e-parent\" data-id=\"8bf23d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4b1d481 e-con-full e-flex e-con e-child\" data-id=\"4b1d481\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cac0778 elementor-widget elementor-widget-heading\" data-id=\"cac0778\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Indicateurs de Performance \u00e0 analyser : <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d19fd9 elementor-widget elementor-widget-text-editor\" data-id=\"0d19fd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>impact global de la campagne<\/li><li>engagement digital et viralit\u00e9 sur les r\u00e9seaux sociaux<\/li><li>participation \u00e0 l\u2019\u00e9v\u00e9nement<\/li><li>notori\u00e9t\u00e9 post-campagne<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Production N\u00b02 Post Facebook Le centre E.Leclerc Buxerolles souhaite communiquer localement sur l\u2019ouverture de son nouveau Drive par une campagne digitale sponsoris\u00e9e. Les objectifs sont d\u2019informer sur l\u2019ouverture, d\u2019augmenter la notori\u00e9t\u00e9 locale, de cr\u00e9er de l\u2019engagement et surtout de g\u00e9n\u00e9rer des clics vers le site. La cible principale est constitu\u00e9e des habitants de poitiers 25 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-859","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lilyallonneau.fr\/index.php\/wp-json\/wp\/v2\/pages\/859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lilyallonneau.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lilyallonneau.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lilyallonneau.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lilyallonneau.fr\/index.php\/wp-json\/wp\/v2\/comments?post=859"}],"version-history":[{"count":13,"href":"https:\/\/lilyallonneau.fr\/index.php\/wp-json\/wp\/v2\/pages\/859\/revisions"}],"predecessor-version":[{"id":906,"href":"https:\/\/lilyallonneau.fr\/index.php\/wp-json\/wp\/v2\/pages\/859\/revisions\/906"}],"wp:attachment":[{"href":"https:\/\/lilyallonneau.fr\/index.php\/wp-json\/wp\/v2\/media?parent=859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}