{"id":863,"date":"2026-02-23T14:58:00","date_gmt":"2026-02-23T13:58:00","guid":{"rendered":"https:\/\/lilyallonneau.fr\/?page_id=863"},"modified":"2026-02-25T15:34:42","modified_gmt":"2026-02-25T14:34:42","slug":"p2-prod-2-3","status":"publish","type":"page","link":"https:\/\/lilyallonneau.fr\/index.php\/p2-prod-2-3\/","title":{"rendered":"P2 &#8211; Prod 3"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"863\" class=\"elementor elementor-863\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf2ef5b e-flex e-con-boxed e-con e-parent\" data-id=\"cf2ef5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8b752de e-con-full e-flex e-con e-child\" data-id=\"8b752de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8de780a elementor-widget elementor-widget-heading\" data-id=\"8de780a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Production N\u00b03<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a5ce5a elementor-widget elementor-widget-heading\" data-id=\"4a5ce5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Panneau sucette abri-bus<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d82ac3 e-flex e-con-boxed e-con e-parent\" data-id=\"0d82ac3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6e83cf elementor-widget elementor-widget-image\" data-id=\"d6e83cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"731\" height=\"1024\" src=\"https:\/\/lilyallonneau.fr\/wp-content\/uploads\/2026\/02\/Prod3-panneau-sucette-abribus-731x1024.jpg\" class=\"attachment-large size-large wp-image-877\" alt=\"\" srcset=\"https:\/\/lilyallonneau.fr\/wp-content\/uploads\/2026\/02\/Prod3-panneau-sucette-abribus-731x1024.jpg 731w, https:\/\/lilyallonneau.fr\/wp-content\/uploads\/2026\/02\/Prod3-panneau-sucette-abribus-214x300.jpg 214w, https:\/\/lilyallonneau.fr\/wp-content\/uploads\/2026\/02\/Prod3-panneau-sucette-abribus-768x1075.jpg 768w, https:\/\/lilyallonneau.fr\/wp-content\/uploads\/2026\/02\/Prod3-panneau-sucette-abribus.jpg 1000w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f874ec e-con-full e-flex e-con e-parent\" data-id=\"1f874ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f33b02 elementor-widget elementor-widget-text-editor\" data-id=\"7f33b02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Le centre <\/span>E.Leclerc<span style=\"font-weight: 400;\">\u00a0souhaite installer son nouveau Drive dans le paysage urbain local et le rendre visible aupr\u00e8s des habitants.<\/span><\/p><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Le Drive ouvre dans un quartier r\u00e9sidentiel strat\u00e9gique ; il \u00e9tait donc n\u00e9cessaire de mettre en place une communication ext\u00e9rieure afin de toucher les habitants dans leur quotidien, mais aussi les passants et automobilistes circulant sur un axe routier fr\u00e9quent\u00e9.<\/span><\/p><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Les objectifs sont de cr\u00e9er une forte notori\u00e9t\u00e9 locale, de g\u00e9n\u00e9rer du trafic vers le point de retrait, tout en valorisant la promesse du prix E.Leclerc.<\/span><\/p><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">La cible principale est constitu\u00e9e des habitants du quartier des Couronneries, avec un c\u0153ur de cible compos\u00e9 des familles et actifs urbains. Les passants, usagers des transports et automobilistes repr\u00e9sentent une cible secondaire.<\/span><\/p><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">La contrainte majeure est une lisibilit\u00e9 optimale \u00e0 distance.<\/span><\/p><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Le message doit donc \u00eatre court, impactant, compr\u00e9hensible en trois secondes, avec un visuel accrocheur et coh\u00e9rent avec l\u2019identit\u00e9 de l\u2019enseigne.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bdcd9db e-con-full e-flex e-con e-parent\" data-id=\"bdcd9db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5cf8b5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b5cf8b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a838376 elementor-widget elementor-widget-text-editor\" data-id=\"a838376\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><u>BRIEF CREATIF :<\/u><\/b><\/p><p><b>1\/ <\/b><span style=\"font-weight: 400;\">Le centre E.Leclerc Buxerolles souhaite faire conna\u00eetre son nouveau Drive dans le paysage urbain local.<\/span><\/p><p><b>2\/ <\/b><span style=\"font-weight: 400;\">Le Drive ouvre dans un quartier r\u00e9sidentiel strat\u00e9gique. Une communication ext\u00e9rieure est n\u00e9cessaire pour toucher les habitants dans leur quotidien et les passant sur un grand axe routier.<\/span><\/p><p><b>3\/<\/b><span style=\"font-weight: 400;\"> Cr\u00e9er une forte notori\u00e9t\u00e9 locale ; g\u00e9n\u00e9rer du trafic vers le site + point de retrait ; toujours valoriser la promesse prix<\/span><\/p><p>\u00a0<\/p><p><b>4\/<\/b><span style=\"font-weight: 400;\"> cible principale : habitants du quartier des Couronneries<\/span><\/p><p><span style=\"font-weight: 400;\">c\u0153ur de cible : familles et actifs urbains<\/span><\/p><p><span style=\"font-weight: 400;\">cible secondaire : passants, usagers des transports, automobilistes<\/span><\/p><p><b>5\/<\/b><span style=\"font-weight: 400;\"> lisibilit\u00e9 optimale \u00e0 distance<\/span><\/p><p><b>6\/<\/b><span style=\"font-weight: 400;\"> Message court et impactant ; lecture en 3 secondes ; coh\u00e9rence et visuel accrocheur.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54d55a1 e-flex e-con-boxed e-con e-parent\" data-id=\"54d55a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3848dd1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3848dd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Production N\u00b03 Panneau sucette abri-bus Le centre E.Leclerc\u00a0souhaite installer son nouveau Drive dans le paysage urbain local et le rendre visible aupr\u00e8s des habitants. Le Drive ouvre dans un quartier r\u00e9sidentiel strat\u00e9gique ; il \u00e9tait donc n\u00e9cessaire de mettre en place une communication ext\u00e9rieure afin de toucher les habitants dans leur quotidien, mais aussi les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-863","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lilyallonneau.fr\/index.php\/wp-json\/wp\/v2\/pages\/863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lilyallonneau.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lilyallonneau.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lilyallonneau.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lilyallonneau.fr\/index.php\/wp-json\/wp\/v2\/comments?post=863"}],"version-history":[{"count":11,"href":"https:\/\/lilyallonneau.fr\/index.php\/wp-json\/wp\/v2\/pages\/863\/revisions"}],"predecessor-version":[{"id":887,"href":"https:\/\/lilyallonneau.fr\/index.php\/wp-json\/wp\/v2\/pages\/863\/revisions\/887"}],"wp:attachment":[{"href":"https:\/\/lilyallonneau.fr\/index.php\/wp-json\/wp\/v2\/media?parent=863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}